There has traditionally been a distinction between meeting people online and doing so offline: intention. We tend not to wake up one morning and say, “I’m going to meet a friend today.” Sure, you need to be open to friendship to find it, and it helps to be in places where you might meet someone (malls, bars, casual sports, and so on), but you don’t start every conversation with “Do you want to be my friend?” The key for social discovery apps is to mirror those offline meeting places by providing an experience that’s still fun on the days when the serendipity part just isn’t happening.
Some great lines in this TechCrunch article about one of the most delicate and business making idea, and relevant issues in today’s tech companies - the idea of Social. The author has made pointed important challenges to the ‘social’ companies, who want to help people make friends online. Do read.